Micheal Gungor, lead vocalist of the band Gungor, offered some insights to the Christian music industry, artists and consumers. He had this to say in his blog.
Consumers: I would suggest that you actively support those artists that you love that the industry hasn’t necessarily bought into. The cards are stacked against people that actually want to do honest creative art in this industry, and the people that try really need your direct help and support to have any chance. For us, we’ve had one guy for instance that has been sending us a check every month for years because he appreciates what we are trying to do. Do you know how much that one family has helped us stay encouraged? Even if it’s not a huge amount of money or anything, just having people behind you in this sort of battle is really helpful.
Industry people: Stop being so afraid. I know you want things to be different than they are as well. I know you want creativity to be valued as much as “Becky” analysis, but we need some of you to have some balls and make some decisions based on that value system. Yes money matters. But so does beauty. Art actually makes a difference in the world. Have the courage to actually make decisions on values and not simply on past numbers and trends. And for crying out loud, if it really is good, the numbers will follow eventually anyway.
Artists: Take heart. I think the tides may be turning. The recent attention and success of our band speaks to it I think. People are growing weary of the status quo. The machine and its sheen have seen its strongest days. So I encourage you as well to not be afraid. Your art is worth making even if the industry around you isn’t quite ready for it yet. Make it and let them catch up with you. Your art is sacred. Be honest. Be brave. And don’t let the markets or the industry be the final filter on your art, let your heart do that. Ok that’s all from me tonight.